Brand Origin
VTUVIA, with its name inspired by the Latin word "VERTU," meaning "high quality and uniqueness." Pronounced as |vtu viə|, the name embodies our mission to create e-bikes that stand out—not just for their stylish design and premium quality, but also for their unmatched comfort and individuality. Every VTUVIA e-bike is crafted to be instantly recognizable, merging innovation with personality in a truly one-of-a-kind way.
The name VTUVIA carries a profound significance. Just as every person in the world is unique, so too is every VTUVIA rider. By choosing VTUVIA, you’re not just selecting an e-bike; you’re embracing a "soulbike"—a companion that reflects your identity, enhances your journey, and turns every ride into a meaningful experience. Let VTUVIA become your partner on the road, where every mile is a celebration of your story.
Our Mission
At VTUVIA, our mission is to help riders of all ages, especially those in their later years, rediscover the joy of freedom, movement, and connection—one comfortable ride at a time. We believe that cycling should be accessible to everyone, regardless of age or physical condition. Our e-bikes are designed with comfort, ease, and safety in mind, ensuring that riders of all generations can enjoy the outdoors, commute, and bond with loved ones. Every ride is an opportunity for a new adventure, and we’re here to make it happen.
Our Vision
We aim to become the most trusted e-bike brand for mature, comfort-seeking riders worldwide. We don’t aim to be the fastest or the lightest; instead, we strive to be the most reliable and comfortable choice for riders who prioritize ease, safety, and long-lasting performance. VTUVIA is committed to making cycling enjoyable and accessible, helping riders of all ages embrace a healthier, more active lifestyle while staying connected to the world.
Our Values
- Comfort First
- Trust & Stability
- Freedom at Any Age
- Grounded Aesthetics
- Community & Care
Miles Traveled
Riders
5-Star Reviews
CO2 Saved
Our History
2016
The Beginning of VTUVIA
VTUVIA was founded in Los Angeles, USA, in 2016. From its inception, the VTUVIA team immersed itself in the European and American markets, evaluating hundreds of e-bike brands, gathering feedback from distributors and users, and setting a solid foundation for future product development.
2018
The Launch of the SN100
After two years of research, design iterations, and testing, VTUVIA introduced its first patented e-bike, the SN100, in 2018. With its stylish, unique design and outstanding comfort, the SN100 quickly gained traction, establishing VTUVIA’s presence in the market. The brand embraced the philosophy of “Every journey is a scenery.” Not only could riders enjoy breathtaking landscapes during their rides, but they themselves became an eye-catching part of the scenery with their VTUVIA e-bikes.
2019
Expanding Offline and Product Optimization
Focusing on building a solid network of offline distributors, VTUVIA brought its products to local stores across Europe and North America. Organizing test rides and gathering user feedback allowed the brand to refine its designs continuously. During this phase, VTUVIA launched the "Gemini" series, a high-performance e-bike lineup known for its power and reliability. By the end of 2019, VTUVIA had partnered with over 200 distributors, strengthening its market foothold.
2020
Going Online and Reaching a Global Audience
To expand its reach, VTUVIA launched its official website in 2020, marking its entry into the digital marketplace. This shift allowed the brand to connect directly with a global audience, making its products accessible to a broader range of customers. Whether for city commutes or outdoor adventures, VTUVIA's e-bikes became a versatile solution for diverse riding needs, fostering a vibrant riding lifestyle.
Continued
Innovation and Diversified Products
With a growing team and expanding product lines, VTUVIA continued to innovate, introducing models for daily commutes, outdoor exploration, and family cycling. From high-power electric mountain bikes to portable folding e-bikes, each product embodies VTUVIA's dedication to comfort, performance, and style.
E-bikes For Everyone
You might think e-bikes are rarely used or that riding one isn’t “manly,” but you’re wrong!
You can use e-bikes for:
- Commute
- Fitness
- Off-roading
- Leisure
- Travel
Not only do they provide a great way to stay active, but they also reduce pressure on your knees,making riding easier on your joints. And the best part? They're eco-friendly, helping you join the movement toward a more sustainable future.
Say goodbye to high transportation costs and boring daily routines. Hop on a VTUVIA e-bike and embrace a healthier, more adventurous, fun, and eco-conscious lifestyle. Join us and enjoy freedom and excitement every moment!
Community
Let’s be friends.
Here, we share stunning cycling scenery, exciting e-bike moments, and helpful tips. Join the VTUVIA E-Bike Global Community to explore the beautiful landscapes and endless adventures e-bikes bring to everyone!
